All posts filed under: Social Media

How to Create A Beautiful Instagram Aesthetic with One App

If you know me well, you know I’m allllll about the Instagram aesthetic – I’m actually OCD about it. I obsess over the way a photo looks on my feed to the point where no matter how much I like the photo or enjoyed the moment, I just won’t post it. For instance, nighttime photos – nope, never going on my feed. This probably sounds crazy but I promise, the obsession brings me a lot of joy.  Instagram is my creative outlet. This photo for instance is the hotel pool bar in Jamaica and I recently posted it to balance out the warm tones with cool blue tones in my feed. We really enjoyed the pool bar BUT if I’m being 100% honest, I needed a photo with bright blue tones and this one was the money shot. The only way you can see your feed before you actually post a photo is to download another app to plan it in advance. There are a lot of apps that do this, but one of my favorite apps is called …

Journalism Ethics: To Follow Or Not To Follow

As we delve into the ethical practices for journalists in this digital age, it’s necessary to look at how journalists are communicating via social platforms. Eric Carvin, social media editor for The Associated Press explained that journalists SHOULD follow or friend a source- how else are they going to keep up with relevant information? However, if he/she works for an impartial news organization, they MUST also follow or friend a source on both sides of the issue. Journalists and public relations professionals have to be critical consumers of the news. Journalists have to know what’s going on outside of their beat to build an unbiased and respectful reputation. I think the same goes for public relations professionals. I must read not only about my client but about my client’s competition too. Reputation is critical because online is forever (and so is Snapchat). It can ruin you instantaneously. “I can’t trash a local business on my Facebook page; I can’t spread false or misleading information; I can’t pretend to be someone I’m not while reporting; I can’t insert my feelings or opinions into stories I …

The Future of Video: Advancing the Conversation

On March 12, 2015, The Adcraft Club of Detroit hosted The Future of Video luncheon at The Reserve in Birmingham, Mich. Metro Detroit advertising professionals joined leaders in content creation and measurement to discuss trends and insights in the industry. The conversations focused heavily on the current inability to measure unique audiences like millennials across devices. There are no correct answers yet but having the conversation with a group of experts is a perfect way to find them. Placing an ad in the right place at the right time takes skill, creativity and insight. Panelists Pauline Malcolm of Maker, Krishan Bhatia of NBC Universal/Comcast and Artie Bulgrin of ESPN agreed that the best way to target audiences like millennials is to truly understand their behavior. Millennials are the most technologically savvy generation. They are ditching their TV’s faster than ever before. Millennials’ have helped coin the term cord cutters to symbolize the people who prefer streaming online video from sources like Netflix and HBO GO over cable.   According to a recent survey by Maker, …

New Media effect on Crisis Communications: A fresh look at BP & Domino’s Pizza crises

  As a twenty-something public relations professional, I am aware of the role social media plays within an organization. Social media has transformed how organizations communicate their messages. It has forever changed the way organizations respond to consumer needs, and it will continue to help build business-to-consumer relationships. I, along with the rest of the digitally savvy millennial generation signed up for Twitter just months after it was launched. I grew up surfing YouTube videos and I could re-design my MySpace page with my eyes closed.  Needless to say, I always stayed up to date with the latest digital trends and I would have been the perfect employee for Domino’s Pizza in 2009. Companies like Domino’s Pizza and British Petroleum suffered major setbacks and badly bruised egos after  their ill-prepared responses to viral crisis situations. In case you’ve been under a rock for the last five years, here’s what happened: In 2009, two Domino’s Pizza employees filmed themselves preparing sandwiches for a delivery. Instead of following proper health-code standards, one employee put cheese up his nose, nasal mucus …

Wayne State University Public Relations Student Society host Local LEVO Detroit

On February 19, the Wayne State Public Relations Student Society of America (PRSSA) partnered with the Detroit Local Levo chapter to host Lifestages: Learning from Leaders in the Bernath Auditorium inside Wayne State’s undergraduate library. Levo League is a growing community of professional women seeking advice, inspiration and the tools needed to succeed. Levo League publishes multiple articles online everyday with topics ranging from lifestyle, fashion and career advice. RELATED: My favorite Levo Articles Apart from their digital audience, Levo League has 30 local chapters. Detroit is Levo League’s 30th chapter and WSU PRSSA was thrilled to get exposure on the Wayne State campus. Local chapters provide mentorship and networking opportunities with local career-minded women. Lifestages: Learning from Leaders was organized by Sara Mahmood, Detroit’s Levo chapter leader. Twenty eight women and one gentleman gathered in the Bernath Auditorium to talk to a panel of metro Detroit leaders. Topics ranged from finding a mentor, losing a mentor, negotiating in the workplace to much, much more. “Tonight was fun! They provided some much needed perspective on how to approach the future with optimism and confidence,” …