All posts filed under: Detroit

Joe Bar

Don’t assume Hazel Park is only for the horses. It’s not. It’s getting trendier by the day starting with two awesome restaurants-one I can actually call awesome because I’ve been and the other just by rumor. But this is about Joe Bar.   Joe Bar is industrial feeling. Total hipster where you share the bench with strangers and order fancy grilled cheeses and soup with hints of mesquite. Brian was sold on the $2 drafts. I was SO excited to see jackfruit on the menu. Apparently I wasn’t the only one because when I tried to order it, they were all out. I went with the fancy grilled cheese instead. It had horseradish, mustard, pickles, and it came with a tomato/bbq soup that was to die for. Brian had something called Good Morning Vietnam. My vegetarian self is going to murder this… It was a sandwich in a brat bun BBQ pork? grilled veggies topped with an egg. It came with beef broth? for dipping too. It looked… good if you were into that sort of …

Listening to Consumer Insights Helps Buick Create Successful New Ad Campaign

On May 8, the Adcraft Club of Detroit hosted GM Day featuring U.S. Vice President of Marketing for Buick and GMC Brands, Tony DiSalle. The Detroit Renaissance Center’s Ambassador Ballroom was filled with nearly 500 Adcraft members and guests interested in gaining insight into Buick’s newest and quite successful “That’s a Buick?” ad campaign. “There are people who know Buick, people who don’t know Buick and people who think they know Buick,” DiSalle said. Buick’s goal was to change the perceptions of those who “think they know Buick, but have a false familiarity” with the brand. Buick wants to be known as a luxury brand that’s approachable, inviting and warm. Changing perceptions and “false familiarity” required research and an in-depth look at what consumers were really thinking. Research uncovered that 80 percent of the Buicks on the road today are out-of-production models such as the LeSabre and Century sedans. It’s no wonder consumer insights found that people, a majority of them being Baby Boomers, associated Buick as a “geriatric” brand. To target this audience, Buick …

Detroit Brief

Hi everyone! I’m slowly getting back into the swing of things after a very relaxing time in Phoenix and Las Vegas. I do, however, want to update you on some stories I’m working on. On Thursday, March 12, I attended the Future of Video luncheon hosted by the Adcraft Club of Detroit. Much of what was talked about was the lack of a standard measurement for digital content. Video is moving much faster than the people finding a way to measure it. Top executives from ESPN, Maker & NBC all agree- collaboration is necessary. I love this article about collaboration in business. Local Levo always seems to stay relevant. Stay tuned on details regarding the event. I’m also excited to announce the 12th Annual PR Alumni and Student Recognition Luncheon is April 22. We are honoring GM’s Jocelyn Allen and it is sure to be an event you don’t want to miss. Lots of networking and celebrating this wonderful world of public relations. Try to stay warm. I think it’s spring.. XO

New Media effect on Crisis Communications: A fresh look at BP & Domino’s Pizza crises

  As a twenty-something public relations professional, I am aware of the role social media plays within an organization. Social media has transformed how organizations communicate their messages. It has forever changed the way organizations respond to consumer needs, and it will continue to help build business-to-consumer relationships. I, along with the rest of the digitally savvy millennial generation signed up for Twitter just months after it was launched. I grew up surfing YouTube videos and I could re-design my MySpace page with my eyes closed.  Needless to say, I always stayed up to date with the latest digital trends and I would have been the perfect employee for Domino’s Pizza in 2009. Companies like Domino’s Pizza and British Petroleum suffered major setbacks and badly bruised egos after  their ill-prepared responses to viral crisis situations. In case you’ve been under a rock for the last five years, here’s what happened: In 2009, two Domino’s Pizza employees filmed themselves preparing sandwiches for a delivery. Instead of following proper health-code standards, one employee put cheese up his nose, nasal mucus …